Society and Stakeholders the Impact of How Unilever free essay sample

On the other hand, Unilever emphasizes its willingness to operate most effectively in local markets as a multi-local multinational company. That is why we aim to outline the role of cultural differences in the process of building leadership competencies in this global corporation. In this article we suggest an integrated theoretical framework of effective leadership in multinational companies, and further develop this framework by testing it through mpirical analysis of leadership competencies at Unilever and at its Russian subsidiary. First, we discuss the contextual issues of effective leadership behavior in multinationals. Second, we review practices and policies of building leadership competencies at a large and successful multinational company Unilever. Third, we focus on the Unilevers developments in the culture-specific Russian environment. To better understand this particular environment we present the results of our empirical findings on culture and leadership in Russia. Fourth, we test culture- ontingent framework by interviewing managers of Unilevers Russian subsidiary and suggest recommendations to multinationals doing business in the emerging markets. We will write a custom essay sample on Society and Stakeholders the Impact of How Unilever or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This research contributes to the local versus global debate by giving a framework of how a global competency model can be used more effectively in different cultures, based on the critical business success indicators of the cases which were analysed for this research. Strategic organizational contingencies, societal culture, and effective leadership Our interpretation of leadership competencies in a multinational company combines several streams of ideas. Strategy scholars link core competencies to the firms success and discuss the impact of culture on its international strategic behavior. International human resource management research explores cross- cultural variations in global employment practices and organizational culture. And those in the field of organizational behavior explore the cultural convergence and divergence in international organizational practices and expand traditional view on leadership to situation-contingent and culture-contingent levels of analysis.