Killing Us Softly 4, By Jean Kilbourne - 970 Words

According to Newman, sexism refers to â€Å"a system of beliefs that asserts the inferiority of one sex and that justifies discrimination based on gender.† This sexism has a large impact on the daily life of a women through things like social interactions, power differentials, and violence against women. Institutional sexism refers to the â€Å"subordination of â€Å"women that is part of the everyday workings of economics, law, politics, and other social institutions.† The media is one institution that communicates gender norms both directly and indirectly. Understanding gender role expectations and how they are reinforced through social institutions like the media is necessary in order to explain things such as the wage gap, segregation in the workplace, and how women are devalued on a global scale. Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a â€Å"male† and a â€Å"female.† One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspectShow MoreRelatedAnalysis Of `` Killing Us Softly 4 `` By Jean Kilbourne918 Words   |  4 Pagesads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, â€Å"Killing Us Softly 4,† Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders. For women, advertising exemplifies the ideal female body. According to Kilbourne, young girls are taught from a very early age that they need to spend lots of time and money to achieve this â€Å"physicalRead MoreAnalysis Of Jean Kilbourne s Video, Killing Us Softly 41485 Words   |  6 PagesIn Jean Kilbourne’s video, Killing Us Softly 4, Jean expresses how advertisements have been portraying women as a sex symbol or even as just a typical housewife. She talks about how the advertisements have sold various products by not necessarily selling the product itself, but by using women or men to sell the product for them. Ad agencies have used sex and body image to create a type of selling factor for their product. These selling strategies have shaped the way society views women and how womenRead MoreAnalysis Of Jean Kilbourne s Killing Us Softly 4 Discussion At The Tedxlafayette Conference Essay1549 Words   |  7 Pagessociety has periodically been up for debate. From the era of corsets and Virginia slims to lip injections and breast implants, the media suggest women change their natural born selves into desirable displays. In this analysis, I examine Jean Kilbourne’s Killing Us Softly 4 discussion at the TEDxLafayette Conference and the advertisement views presented in her speech. In Kilbourne’s presentations she suggests the prominence of how we look and that from adolescence â€Å"we must spend numerous amounts of timeRead MoreThe Impact Of Advertising On The Portrayal Of Women977 Words   |  4 Pagesanalyze and change the portrayal of women. I recently viewed an advertisement from Glamour magazine November 2013 issue, which I believe indeed is viewed as offensive. According to my sources â€Å"Beauty and the Beast of Advertising† and â€Å"Killing Us Softly 4† both by Jean Kilbourne, there many forms of offense in advertisements. The name of the advertisement I found is called â€Å"Josie Marian† which is named after an American model, actress and entrepreneur and it is quoted â€Å"What kind of nut puts oil on her faceRead MoreKilling Us Softly 4 : The Advertising s Image Of Women983 Words   |  4 PagesJean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The DangerousRead MoreEssay about American Sexploitation1653 Words   |  7 Pagesnew shoes and goes for a run in them, he will come home to find a gorgeous woman waiting on the couch for them. The man that purchases these shoes views the attractive woman in this advertisement as a sexual pr ize. As Jean Kilbourne explains in her video, Still Killing Us Softly 3, the woman no longer appears as a subject, but an object that comes with the product. Consumers, and society in general, may dismiss this advertisement as a ridiculous equation of A+B=C, but subconsciously, they internalizeRead MoreThe Documentaries Killing Us Softly 4 Essay1252 Words   |  6 Pagesunderstand the norms of each gender, but these forces also shape children and adolescent’s perception of the self. The documentaries Killing Us Softly 4 directed by Jean Kilbourne and Dream World 3 directed by Sut Jhally explore the distorted and fallacious ideals of femininity and sexuality expressed in contemporary media. The documentaries Dream World 3 and Killing Us Softly 4 examine the exploitation of women within the media. The media, such as advertisement and the music video industry, relies heavilyRead MoreAd Takeover. Jim Fowles’ Advertising’S Fifteen Basic Appeals1371 Words   |  6 Pagesshows why Fowles is correct , it displays how advertisements have an emotional appeal to the consumers. I know this , let’s take a look on lingerie advertisements, Victoria’s Secret. When women like me see a commercial of the semi – annual sale, some of us tend to lean one way or another, either we’re excited for the sale or we want to look like the model in the commercial. This is how fowles unfilled urges and motives comes to play and the ad itself wedges into our minds, therefore the consumer cavesRead MoreEssay about Women and Advertising2280 Words   |  10 Pagesspent on marketing products to consumers (Killing Us Softly 3). Along with products, the advertisi ng industry sells the intangible: â€Å"Ads sell a great deal more than products. They sell values, images, and concepts of success of worth, love and sexuality, popularity, and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions† (Kilbourne, Beauty and the Beast). When the average person is bombarded by 2,000-3,000 ads a day (Kilbourne, address), it is impossible to remainRead MoreEthics in Advertising Essay1263 Words   |  6 PagesAn American unnoticeably views three thousand advertisements in a day, many of which use women and sex appeal to get consumers’ attention (Kilbourne). Advertisements subconsciously affect our lives, and often times not in a good way. Also, women and young girls are usually the ones that compare themselves to thin models featured in ads. Advertisements not only impact how women view each other, but also how they view themselves. Women and girls strive to look like the retouched and Photoshopped

Information Management And The Risk Assessment Process

INTRODUCTION OF DATA MANAGEMENT RISK: â€Å"AN UNCERTAIN EVENT OR CONDITION THAT, IF IT OCCURS, HAS A POSITIVE OR NEGATIVE EFFECT ON A PROJECT’S OBJECTIVES. RISK ASSESMENT THE AIM OF THE RISK ASSESSMENT PROCESS IS EVACUATE A DANGER OR DIMINISH THE LEVEL OF ITS DANGER BY INCLUDING INSURANCES OR CONTROL MEASURES, AS FUNDAMENTAL. THUSLY, YOU HAVE MADE A MORE SECURE AND MORE ADVANTAGEOUS WORK ENVIRONMENT. INFORMATION MANAGEMENT IS AN ORGANIZATION LEVEL GROUP OF PROCESSES AND ACTIVITIES WHICH NEED TO BE UNDERTAKEN TO MANAGE ALL THE RELEVANT INFORMATION THAT IS ASSOCIATED WITH ANY ENTITY. THESE PROCESSES ENCOMPASS INFORMATION ACQUISITION, INFORMATION STORAGE, PROCESSING, DISTRIBUTION, UPDATING, ARCHIVING AND/OR DELETION OF THE INFORMATION.†¦show more content†¦DEPENDING ON THE LEVEL OF THEIR STAKES, THESE ENTITIES MAY OR MAY NOT HAVE RIGHTS TO ALTER, DISTRIBUTE, UPDATE, AND DELETE INFORMATION DEPENDING ON ORGANIZATIONAL NEEDS. THUS, INFORMATION MANAGEMENT ASSUMES A HIGHLY INTEGRAL AND CRITICAL POSITION FROM ANY VIEWPOINT IN THE PRESENT DAY TECHNOLOGICALLY ADVANCED BUSINESS SCENARIO. AS ANY OTHER FORM OF MANAGEMENT, THE PRINCIPLE CONCEPTS APPLIED INVOLVE ORGANIZING, PLANNING, PROCESSING, STRUCTURING, EVALUATION, CONTROLLING, AND REPORTING OF ACTIVITIES REVOLVING AROUND INFORMATION HANDLING. DATA ELEMENTS OF DATA MANAGEMENT THE KEY ELEMENTS OR ASPECTS THAT CONSTITUTE A DATA MANAGEMENT SYSTEM, INVOLVES: ïÆ'Ëœ DATA MANAGEMENT ADMINISTRATION ï‚ § DATA MODELING ï‚ § DATA QUALITY INTEGRITY ï‚ § DATA INTEGRATION, CAPTURE ï‚ § DATA CLEANSING, MIGRATION ï‚ § DATA DE-DUPLICATION ï‚ § DATA FORMAT ï‚ § DATA CONVERSION TRANSFORMATION ï‚ § DATA WAREHOUSING DATA MANAGEMENT ADMINISTRATION DATA ADMINISTRATION FORMS A KEY ASPECT OF INFORMATION MANAGEMENT AS IT IS THE FUNDAMENTAL RESOURCE NEEDED FOR INFORMATION PROCESSING FOR ANY AND ALL ENTERPRISES. ACCORDING TO DAMA INTERNATIONAL - â€Å"DATA RESOURCE MANAGEMENT IS THE DEVELOPMENT AND EXECUTION OF ARCHITECTURES, POLICIES, PRACTICES AND PROCEDURES THAT PROPERLY MANAGE THE FULL DATA LIFECYCLE NEEDS OF AN ENTERPRISE.† ACCORDING TO DAMA-DMBOK – â€Å"DATA MANAGEMENT IS THE DEVELOPMENT, EXECUTION AND SUPERVISION OF PLANS, POLICIES, PROGRAMS AND PRACTICES THAT CONTROL, PROTECT, DELIVER AND ENHANCE THE VALUE

Society and Stakeholders the Impact of How Unilever free essay sample

On the other hand, Unilever emphasizes its willingness to operate most effectively in local markets as a multi-local multinational company. That is why we aim to outline the role of cultural differences in the process of building leadership competencies in this global corporation. In this article we suggest an integrated theoretical framework of effective leadership in multinational companies, and further develop this framework by testing it through mpirical analysis of leadership competencies at Unilever and at its Russian subsidiary. First, we discuss the contextual issues of effective leadership behavior in multinationals. Second, we review practices and policies of building leadership competencies at a large and successful multinational company Unilever. Third, we focus on the Unilevers developments in the culture-specific Russian environment. To better understand this particular environment we present the results of our empirical findings on culture and leadership in Russia. Fourth, we test culture- ontingent framework by interviewing managers of Unilevers Russian subsidiary and suggest recommendations to multinationals doing business in the emerging markets. We will write a custom essay sample on Society and Stakeholders the Impact of How Unilever or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This research contributes to the local versus global debate by giving a framework of how a global competency model can be used more effectively in different cultures, based on the critical business success indicators of the cases which were analysed for this research. Strategic organizational contingencies, societal culture, and effective leadership Our interpretation of leadership competencies in a multinational company combines several streams of ideas. Strategy scholars link core competencies to the firms success and discuss the impact of culture on its international strategic behavior. International human resource management research explores cross- cultural variations in global employment practices and organizational culture. And those in the field of organizational behavior explore the cultural convergence and divergence in international organizational practices and expand traditional view on leadership to situation-contingent and culture-contingent levels of analysis.

The natural environment is a s... free essay sample

The natural environment is a simple combination of living and non-living things where both affect the actions of the human. The natural environment should be considered at all stages of construction, however it should be thought of more at the planning stage as there is more time to look into how much each factor will be affected by a potential development. The natural environment needs to be protected and several legislation and standards have been put in place to help, this has is to assure the environment WILL be protected. The factors that need to be considered in planning stage include the following:Air quality; during the construction of buildings, the chance of the production of gases and dust into the air is very high. Due to increased pollution in the sites area, surrounding habitats including animals and plants may take a downwards effect in the circumstances of their own health therefore this certain factor should be controlled to try and minimise or prevent the high chance of this happening. We will write a custom essay sample on The natural environment is a s or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Furthermore, the emission of gases such as carbon dioxide to the environment may increase global warming which as the potential take away thousands of habitats. Factors such as population size and the geographical location of my chosen site will have an effect on the maintenance of good air quality.Soil quality; there are hundreds of geographical locations where I could have had my site and more or less, each soil type would have been different. The soil quality determines how a construction will be built, so it will not carry any imperfections or implications into the future. Natural drainage will also greatly depend on the soil type and the landscape. Clay soil tends to have a lower infiltration rate leaving a lot of water onto of the soil while sandy soil has a higher infiltration rate and will allow water to percolate through it freely. Green belt land refers to an area that is kept in reserve for an open space, most often around larger cities. The main purpose of the green belt policy is to protect the land around larger urban centres from urban sprawl, and maintain the designated area for forestry and agriculture as well as to provide habitat to wildlife. They are excluded from constructions and are required to remain as natural as possible. These are areas that should be taken into consideration.Natural amenities are facilities that exist in the environment naturally. They include facilities such as lakes, rivers, mountains, natural forests and fenlands. These areas provide food, habitat, serene environment and even a sporting area for human beings, animals and plants as well. Lakes and rivers are a source of water to living things.The ozone layer protects the harmful UV rays of the sun from reaching the earth. Therefore its quality has to be maintained. Exposure to UV has adverse effects to human being and that is why the depletion of the ozone layer has to be avoided by all means. Constructions sites tend to release gases such as chlorofluorocarbons which cause the depletion of the layer and this should considered when planning.

Tips and Tricks to Identify Effects for Each Cause

Tips and Tricks to Identify Effects for Each Cause The first rule of essay writing is to remember there are multiple types of essay one can write. The chances are high you’ll have to work on all of them at some point of your university education and after. If you work as an essay  writer, there’ll come the time when you’ll receive a special assignment that requires a particular type of essay writing, and your job is to make that happen. Cause and effect essay is just one example, but it’s poorly understood. Some may regard it as complicated, but once you learn how to create a functional outline, it will be easier. To help you out, I’m going to show you how to construct cause and effect paper successfully. You’ll see, it’s easier than it seems! How differentiate cause and effect? Let’s start with the definition first. Cause and effect essays are concerned with why things occur (causes) and their outcomes (effects). This type of writing poses as a standard method of organizing and discussing ideas. Here, the author demonstrates his/her ability to connect the reasons and their consequences in a logical and evidence-based manner. Naturally, a cause is an answer to why a particular event occurs and effect refers to things that happen because of it. Although the explanation is quite simple, many students find it difficult to differentiate causes and effects. Since the successful completion of your paper depends on the ability to know the difference between causes and effects, you should take your time with this. There’s no reason to rush and construct your outline when you aren’t sure how to set apart two main factors. For example, global warming is an effect whose causes are deforestation, pollution, climate change and so on. To determine the cause, you should ask yourself â€Å"Why did this happen?† while effects are usually the answers you get after asking â€Å"What happe ed because of this?† In the example mentioned above, you have global warming as an effect of multiple causes. This allows you to complete your essay discussing different factors that contributed to global warming while citing official sources, respected journals, and so on. In a way, cause and effect essay is similar to an argumentative essay. You have to prove certain cause led to some particular effect, just like argumentative essay writing requires showing that your argument about some subject is valid. When you’re in doubt, always ask yourself why and what, and you’ll get your answer. Sometimes you won’t have to describe both causes and effects throughout the essay. In some instances, you’ll just have to explain causes of some effect or effects that occurred due to some cause. Structure of cause and effect essay As mentioned above, adequate structure and proper outline are the keys in the successful completion of cause and effect essay. The structure of your work will depend on the type of subject i.e. whether the essay will discuss both causes and effects combined or one of these factors individually. Below, you can see three possible variants and their outlines. Variation #1: Multiple causes, one effect This kind of work refers to the situation when one effect is a result of multiple causes. The paper should consist of five paragraphs, introduction and conclusion, and three sections wherein each one describes one cause. Variation #2: One cause, multiple effects Unlike the previous variant, this type of essay writing is used for situations when a single cause induces a multitude of effects. Five paragraphs make up the outline of the essay, introduction and conclusion, and three sections for each effect. Variation #3: Domino effect (causal chain) The last variant of this kind of essay refers to instances when a single cause leads to a certain effect. Then, that effect leads to some other situation, and so on. Every situation might have different causes and effects that you have to mention and elaborate. For domino effect essay you’ll need to construct seven paragraphs: introduction and conclusion, and five causal link sections. Writing your cause and effect essay Now that you know how the outline of your essay should look, you can proceed to the writing process. It’s always useful to have a schematic demonstration of your outline on a piece of paper. This will help you with the context, research, and ensures you don’t drift away from the subject, which happens sometimes. This part is just the accumulation of your plans, notes, and details gathered, and it happens to be the most demanding aspect of essay writing. You have to showcase your knowledge about the topic as well as your vocabulary and discuss the given subject to keep the reader’s eyes locked on the paper. Below, you can see valuable tips that will help you construct each part of your essay. Introduction As always, your essay starts with the introduction. Although very overlooked, the intro is vital. It sets the tone, catches reader’s attention, and creates a sound basis for the entire paper. This part shouldn’t be too long; a few sentences are enough. Start by quoting someone, mentioning some general info or anecdote and move your way to the thesis statement. Thesis statement informs the reader what he or she will read about; it also navigates the course of your essay. The introductory part should end with a thesis (one to two sentences long). Here are some thesis tips for cause and effect essay: Variation #1 – mentions the general effect of the situation and names three causes that led to it Variation #2 – mentions one specific cause that created numerous effects Variation #3 – names the first and last part of the causal link chain The thesis statement should be precise and easy to understand. The last thing you want is to create confusion that would prevent professor (or client) from reading the rest of the text you wrote and submitted. Causes/effects paragraphs Sections that elaborate causal links, causes and effects are the central part of your work. Each cause or effect should be divided to different paragraph to create a clear flow of situations and consequences. Let’s say you have to write about global warming; it’s not enough to mention pollution, deforestation, and so on. You have to provide accurate and reliable info that will confirm that they, indeed, contribute to the problem you specified. Whenever you use some information, website, study, or journal don’t forget to acknowledge it. Plus, mentioning reliable sources only contributes to the quality of your paper. For that purpose, it’s wise to avoid personal blogs and unreliable websites, despite how tempting they might seem. Research and organizing info you found are crucial for the quality of your text. Organization is the key, and you can do it in a few different ways: Chronological order – arrange details in order they occurred According to importance – organize info from the least important to the most importance or vice versa Categorical manner – divide the topic into different parts or categories and arrange details accordingly Once you’re done describing one causal link, effect, or cause, you’re ready to move to the next paragraph, and so on. However, you just can’t just skip from one subject to another. Instead, you should make a smooth transition to retain the logical flow and avoid choppiness. To accomplish this, you can start navigating the subject to the one you’re going to discuss in the next paragraph by mentioning something they have in common. This will allow you to elaborate the next cause/effect/causal link without making it look weird. You can also use transitional words for both causes and effects. Causes: Due to Because First Second Since Another is On cause is Effects: Consequently As a result Thus Resulted in Therefore Thereby One result is Conclusion The importance of conclusion is underestimated, but you shouldn’t ruin your hard work on the essay with a wrong conclusion, right? Conclusion should: Restate the topic and why it’s important Summarize causes and effects discussed Call for action regarding the subject i.e. why we should help fight global warming and what could happen if we don’t Keep this in mind Don’t forget your purpose: are you writing the essay to inform a reader about causes/effects or your aim is to persuade someone? Limit yourself onto causes that are close in time and related i.e. they should have a direct relationship Improve the quality of your essay with facts, definition of some terms, statistics, examples, and so on Be precise and on point, don’t exaggerated effects or causes just to prove your point Don’t say â€Å"evidence† or â€Å"proof† if you’re not going to support those words with actual evidence. The information isn’t automatically valid just because you write â€Å"a growing body of evidence supports†¦Ã¢â‚¬  Bottom line Cause and effect essay aims to discuss the situations where one (or more) causes lead to one (or more) events. To write this paper and get positive feedback, you just have to know how to create an adequate structure, and this article taught you that. With a little bit of practice, you’ll find it incredibly easy. In fact, why don’t you start now? Write cause and effect essay about global warming and see how you’ll do.

Comparing IFRS to GAAP Brandi A Collins Essays - Free Essays

Comparing IFRS to GAAP Brandi A Collins Essays - Free Essays Comparing IFRS to GAAP ACC/291 April 27, 2015 Comparing IFRS to GAAP Essay Both the FASB and the IASB together moving to the fair value capacity for the financial instruments. FASB and ISAB both want to move towards a fair value capacity. Both the FASB and IASB believe in the fair value capacity to produce a more precise explanation for the companys financial records. Theres a difference in opinions between the two agreeing and disagreeing on the aspects like as, the banks doubting the system will make it easy to guesstimate accurately since the fair value is done by estimation. To answer their differences they have decided to meet on mutual grounds by concealing the fair value information of the financial reports in transcripts as well as permitting the companys relatively than require them to record some of their financials at fair values in their financial statements. The usage of fair value is a replacement for the historical cost method. Element depreciation is any detailed part of a depreciable asset that has different estimated useful lives. Element depreciation should be distinctly depreciated and is allowed to be used by the IFRS but the GAAP will very rarely us component depreciation. This should be used to view the depreciation as a distribution of cost over the assets useful life. Each asset should be depreciated distinctly for certain groups although seldom one asset will equal a number of other assets making it whole. This is irregular, and becoming one asset would only allow their own useful life. IFRS will allow revision of plant assets to their fair value at the date of reporting. Any company that decides to use the revision framework must follow the procedures if the revision, when the company does choose to use the revision it must be useful to all these assets within the same class. If the assets are suffering a rapid price change they must then be upped at an annual rate. Product development imbursements can be logged as development expenses while others are logged as development costs. The difference between development cost and development expenses is that a cost is used when an expense is made for imports to develop assets and assets for imports such as land purchased will remain an asset to the company as long as they own it. A cost would be something the company purchases that will devalue such as a vehicle for the company that will continue to devalue as time passes. The IFRS will outline contingent liability as a possible requirement that is not recognized by the financial reports, they may however be exposed if a certain criteria is met. A liable liability could be something from the companys past such as a law suit depending on the ending of the lawsuit. The company will have liability or no liability at all. For the IFRS, they use necessities which are also defined as a liability that is of tentative timing and amount, these can be employee vacation pay, warrantys and any anticipated loss . The alteration between GAAP and IFRS are slight in regards to accounting for their liabilities. GAAP for example, will list their liabilities and assets in the priority of their liquidity. Not all companys follow GAAP and will list their liabilities prior to their assets and may show their long term liabilities previous to their current liabilities. IFRS will require the effective-interest process when they are remunerating the bond discounts and premiums, while GAAP will allow the use of the straight- line method, and IFRS will not distinguish the bond at a premium or discount they must be known at by the net amount of the bond. In respects to the ideal stock the IFRS and GAAP both will require the preferred stock to be redeemed at a specific time in the future as well as be reported as a debt. In conclusion there are a lot of comparisons in the GAAP and the IFRS, though it seems that the IFRS may be somewhat more open on their practices and require more while the GAAP will rarely use some of the practices that the IFRS will use. References: Financial accounting 7e, John Wiley & Sons, Inc. (2013), required text book reading

Criticizing Coynes Theory Of Evolution Essay Example | Topics and Well Written Essays - 2000 words

Criticizing Coynes Theory Of Evolution - Essay Example In chapter one Coyne, presents his own understanding of evolution, stating the main misunderstanding of scientific approaches to evolution and the issue of theory based on creationist approach (Coyne, 2009). Though he presents evidence to support his idea, revolution he does not clearly explain the stages of evolution. Again, this theory has raised several controversies as many individuals reject the theory. America’s Discovery Institute resists the theory (Shubin, 2008). Coyne’s explanation of the theory does not cover all the areas such as climatic changes and how it affects the way organisms evolve over time. In my view, climatic changes should affect the way then organisms evolve. Religious movements on their own understanding reject the theory as they believe that God created the world on 6 days and has nothing to do with evolution. He, therefore, failed to convince the religious leaders. If he was sure of his work, Coyne would have been able to integrate evolution and religion for his ideas to be widely accepted (Shubin, 2008). The way he handles the Creationist approach is questionable and puts him in a total mess. To add to the controversy, Coyne considers man as the creator and says that the creator would not make organisms. In chapter two, he analyses the evidence to support his theory. He briefly gives an overview of the fossils as evidence of evolution (Coyne, 2009). He further gives the challenges undergone by paleontologists in a bid to get fossils, strengths, and weaknesses of fossil records and the role it plays to justify evolution. Despite the challenges to gather information and data, paleontologists have done great work to achieve the best. In contrast, these are presentations of evolutionary arguments and evidence but the issue that brings out questions is the failure to relate fossils evidence and creationist approach.